Reviving Tourism Strategy: Three Bali Tourism Organizations Hold Strategic Meeting, Present New Ideas for Sustainable Growth
Kuta, radarbalinews.com – June 11, 2026
A Focus Group Discussion (FGD) aimed at strengthening Bali’s tourism sector was held at PrimeBiz Hotel Kuta, bringing together government representatives, tourism associations, business leaders, academics, and industry practitioners to formulate strategic solutions for the future of Bali tourism.
The event was officially opened by Dr. Panudiana Kuhn, initiator of the program and Founder of Bali Business Club. In his opening remarks, he emphasized the importance of collaboration among stakeholders to address current tourism challenges and create innovative strategies for sustainable development.
The gathering was also supported by I Gusti Ngurah Surya Wijaya, Chairman of the Indonesian Hotel and Restaurant Association (PHRI) of Badung Regency, along with members of the PHRI Badung Regional Board. Representatives from Bali Business Club, Nawa Cita Pariwisata Indonesia, and tourism entrepreneurs actively contributed ideas and recommendations to enhance Bali’s tourism performance.
The forum served as a strategic platform to connect government institutions, associations, organizations, business actors, and prominent tourism figures across the Island of the Gods. Discussions focused on identifying key issues facing the tourism industry and developing practical solutions to strengthen Bali’s competitiveness and sustainability.
Among the government representatives in attendance were officials from the Badung Regency Tourism Office, the Investment and One-Stop Integrated Service Office (DPMPTSP), and the Public Works and Spatial Planning Office (PUPR). Their participation was expected to bridge the aspirations of tourism businesses with public policies that support industry growth.
The meeting also welcomed leaders from major tourism-related organizations, including the Bali Chamber of Commerce and Industry (KADIN), PHRI Bali, the Association of Indonesian Tour and Travel Agencies (ASITA) Bali, Bali Villa Rental and Management Association (BVRMA), Bali Villa Association (BVA), Indonesian Hotel General Manager Association (IHGMA), and the Association of Indonesian Logistics and Forwarders (ALFI) Bali.
Several respected academics and tourism experts also contributed valuable insights, including Prof. A.A. Suryawan, Prof. Raka S., Prof. Sunarta, Gede Wirata, I Wayan Puspa Negara, S.P., M.Si., Drs. I Gede Sukarta, MBA, Dr. Yoga Iswara, BBA., BBM., MM., CHA, Nyoman Astama, Nyoman Santiawan, A.L. Purwa, Natya, Ir. Kadek Rohita Wati Apui, Putu Agung Prianta, and Gung Cok.
Key Responses from Government Agencies
1. Public Works and Spatial Planning Office (PUPR) of Badung Regency
- Reported that land acquisition processes to support infrastructure development and traffic congestion mitigation are currently underway and are targeted for completion by 2027.
2. Tourism Office of Badung Regency
- Expressed support for stronger coordination with the Bali Provincial Government in tourism sales promotion programs targeting both domestic and international markets.
- Confirmed that feedback regarding licensing efficiency and convenience will be evaluated and submitted to the Regent of Badung as policy recommendations.
3. Investment and One-Stop Integrated Service Office (DPMPTSP) of Badung Regency
- Stated its openness to receiving input from tourism business operators.
- Clarified that official licensing fees are relatively affordable, generally around IDR 2 million and rarely exceeding IDR 10 million. Higher costs are usually associated with consultant services hired by applicants.
- Explained that delays in licensing processes are often caused by incomplete documentation or insufficient communication between consultants and business owners, despite the availability of application status notifications within the system.
- Acknowledged that overlapping procedures still exist within the one-stop licensing service framework and require improved coordination and integration among agencies.
Also attending the event was I Jro Made Supatra Karang, Advisory Board Member of PHRI Bali, Chairman of the Advisory Board of BPP APVA Indonesia, and Chairman of the Advisory Board of DPW MIO Bali (Indonesian Independent Online Media Association).
Through this strategic meeting, the participating organizations expressed their commitment to strengthening communication, resolving business challenges, and fostering meaningful collaboration. The ultimate goal is to advance Bali’s tourism sector, making it more competitive, sustainable, and beneficial to the wider community.
Reporter: Amin / Bram S.
Editor: Bram S. / Amin
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